I know you remember the brand Gucci and its blackface sweater….. and it isn’t easy for large brands to come back from racially charged incidents. This incident went viral, Gucci CEO Marco Bizzarri put out a public apology and vowed the company would move forward with initiatives to create more cultural awareness. Gucci has officially put out a press release outlining the official launch of the initiative. The first part is the Gucci Changemakers fund, which will put $5 million toward non-profit programs across the U.S. that uplift communities of color. Programs will be chosen by the Changemakers Council, which is made up of prominent names like Will.i.am, Dapper Dan, Michaela Davis, and more.
Gucci has also started a scholarship program that will award students $20,000, with the purpose of helping students come more diverse as they pursue fashion education. The money will be awarded over a four year time span to “empower more diverse talent in North America to access the industry.”The third and last piece of Gucci’s plan is a mandatory company-wide volunteering tour. All 18,000 of Gucci’s employees will reportedly be given four paid days off per year to volunteer for causes focused on equality, refugee support, climate change, and education.