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In New York City, a bunch of very cryptic ads with the numbers “4:44” on them have been popping up all over. Jay Z fans have compiled a whole bunch of evidence to support why the ads could mean a new project- not just a single -from Hov very soon.

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Well, are the fans right? Headkrack adds some more informed speculation to the situation. Click on the audio player to hear more in this exclusive clip from “The Rickey Smiley Morning Show.”

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