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Being an entrepreneur isn’t for the faint-hearted. It takes drive and determination. It takes someone with an intense go-getter attitude, who won’t conform to what society believes a person should be. It takes someone who isn’t afraid to step outside the box. Latesha Williams is all that, and then some. The Bedford-Stuyvesant native truly embodies the famous Frank Sinatra slogan, “If you can make it here, you can make it anywhere.”

Latesha is the co-founder of Cards for All People, which makes fun, nostalgia-filled card games that test knowledge of cultural milestones and moments. Of those card games, Black Card Revoked has easily become #TeamBeautiful’s favorite game. Black Card Revoked tests your knowledge on all things Black culture.

So what inspired this girl from Brooklyn to step outside the box and opt for a non-traditional career path? Sean “Puffy” Combs, of course. In an interview with HelloBeautiful, Latesha said, “I am a girl from Bed-Stuy. I grew up wanting to be Puff Daddy. I saw his trek to entrepreneurialism and I said, ‘Oh I could do that.’”

Unlike most entrepreneurs who usually have financial backers to appease, Latesha is lucky enough to not have to answer to anyone. Talk about a real boss!

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.