Your friendly neighborhood Nipsey Hussle has another independent success story on his hands in the wake of the release of his new album, Mailbox Money.
Despite having guest appearances from the likes of Rick Ross, DJ Mustard, Hit-Boy and others, the LP’s biggest claim to fame was its $1,000 price tag for hard copies.
While some called him crazy, the move has proved lucrative as he’s reportedly sold 60 units of the said Mailbox Money hard copies. Do the math.
“It surprises me,” he admitted to The Guardian. “As much as I believe in it. Every time I get a transaction, I get a text on my phone, and I’ve been hitting them back. The feedback and the connection I have with these people help me understand the psychology of the person paying $1,000 for some songs that, realistically, you could download for free.”
“The highest human act is to inspire,” he continued. “Money is a tool – it’s the means, not the end. [Inspiration is] the metric that dictates whether or not a project is a success. It’s more realistic than trying to aim for radio play, or trying to satisfy an A&R, or the other gatekeepers on these platforms. I don’t even know how to create with those things in mind. But if you tell me the goal is to inspire? That makes my job a lot easier.”
Although this particular idea of supporting your favorite artist sounds a little steep, fans who purchased Mailbox Money for the G will get access to an exclusive listening session of his potential studio debut, Victory Lap.
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Photo: Instagram/Nipsey Hussle