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Beyonce‘s new partnership with H&M has finally been revealed and to no one’s surprise she looks freaking amazing. The summer campaign, “Beyoncé as Mrs. Carter in H&M”, comes just in time for her sold out Mrs. Carter Show World Tour which kicked off today.

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The new line will be available in May at H&M stores worldwide and online with the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.

I’m off to the gym to get my waist snatched for the summer! Hope you guys are ready. Check out the campaign images below!



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FIRST LOOK: Beyonce As Mrs. Carter In H&M  was originally published on